Business Objective
A commercial construction contractor wanted hard proof that marketing efforts were turning into tangible bidding opportunities. They needed leads they could track through to the proposal stage and metrics that showed clear ROI.

Solution
We built a custom pipeline dashboard tracking cost per lead, CTR, and conversions, then launched targeted LinkedIn and email campaigns aimed at decision-makers. By integrating Typeform into email campaigns, we captured project inquiries directly. At the same time, we optimized PPC ads to remove wasted spend and focus on high-intent clicks. The result was a surge in qualified leads, lower costs, and a clear link between campaigns and revenue potential.